There is an open window for enterpreneurs to explore through the
Nigerian Economic Summit Group pitching event in the run up to the
program in October, 2019.
The procedure for application is simple and who knows, you could get the big boost that might just transform your business.
Before you apply, there are a list of documents required for you to upload. Key among them is the 3 PAGED BUSINESS PLAN. Note that
we are talking of a business plan, not a business profile, company
introduction or marketing document. It wont be surprising to see that
people will send all manner of documents in the name of a three paged
To do your 3-paged business plan,
you basically need an: Executive Summary; Company Information (overview
and team); Product and Services (Product/Services and Competitors); The
Market (Market Overview and Needs); Strategy and Implementation
(Marketing Plan, Milestone, Funding, partnerships); Financial Plan
(Revenue Forecast, Budget, etc.).
You may also use another style for your 3 paged business plan:
Executive Summary (what structure, financial needs, industry trends);
Company Description (services and differentiation); Strategy &
Implementation (Market analysis, Strategy, sales forecast & product
prices); Management Summary (equity partners, employees, salaries &
resumes); and Financial Plan (project Profit & Loss, financial
risks/contingencies, cash flow, assets)
It takes great skill and
professionalism to present the above information in a three paged
document. Require professional support, then get your 3 paged business
plan completed in less than 24 hours after order today. Whatsapp: +234-706-818-0074.
Most marketers market without a plan and for those who dare to plan,
their plan is shallow and based on achieving some short term goals only.
So, you might be reading this article because you want to improve on
the marketing plan of your organization, learn how to create a marketing
plan, get professional support or enhance your research work.
then is a marketing plan? Simply put, it is a set of marketing
activities that are designed to achieve broad organizational goals. Such
broad goals form the basis for quarterly and monthly milestones as the
case may be. Lets cut the stories, how can you create a marketing plan;
1. Understand the Business Plan:
smart organizations create a business plan every year and in a business
plan, there are financial projections in terms of how much revenue and
profit the business intends to generate for the given financial year.
What works for us at Oliveserah is starting with the projected revenue
for that year.
2. Clarify and Define your Objectives: After
looking at the revenue projections, then its time to carve your
marketing goals for that financial year which will include goals for
reaching the revenue target, positioning the brand to achieve such
target and improving brand reputation among others.
3. Re-evaluate the market:
the financial projection would have been based on the assumptions and
research of a business plan developer but that does not say it all. You
need your own research to find out what the market indicators are for
the given financial year. So, you might want to look at your PESTLE
outcome, Porter 5 Forces and SWOT of your brand among others. This may
assist you in improving your objectives as in No.2 above
4. Highlight Strategies (Marketing Brainstorming): guided
by your objectives and the market realities, now think of the
strategies you need to put in place and activities to conduct in other
to achieve the brand objectives i.e. organize promo in XYZ state which
has a potential market of 500,000 consumers, implement referral
marketing in the corporate segment, etc. Just take time to pencil down
as many as you can think of with the help of your team.
5. Convert Strategies into Plans (Strategy2Plan):
After reflecting and critically assessing the strategies, then it is
time to put pen to paper by determining which strategies to implement in
Month 1, Month 2, and Month 12. You can also determine macro-scale
strategies to implement on a quarterly basis or twice a year. The
strategies organized into monthly, quarterly and annual activities with
SMART milestones is a crucial part of your marketing plan.
6. Determine other Support Systems:
with the timeline aspect concluded, you can now think of other support
systems such as what will it cost to implement the strategy as
segmented? How many team members are required? What special training is
required? What incentives should be put in place? What Standard
Operating Protocol (SOP) needs to be developed? Which media channels
will be utilized and what are the cost implications? Will consultancy
support be required?
7. Develop your Marketing Plan document:
All these will be organized into your Marketing Plan document which
will have to be approved by the Management of your organization.
Approval activates the plan and it serves as a benchmark for
implementing, reviewing, reporting and evaluating the outcome of
How can we help?
the last 9 years, Oliveserah Business and Academic Concepts has been
supporting local and international businesses and brands in developing
Marketing Plans for their operations. We also provide growth business
plans on a financial year basis to stimulate the efficient operations of
your organization. Chat with our Consultant on Whatsapp:
I am unable to focus on my research proposal or project because I have to study and work at the same time!
I travel alot and the nature of my job is so time consuming that I
cannot effectively concentrate on this research project and its demand!
Actually, I can write the project but due to recent events, I do not think I can meet up with the short timelines!
If any of the above is true, you are related to the hundreds of
clients we have served over the years, enabling them to meet up with
their research project demand.
Through our team of experienced writers, we can deliver your
research project in record time without compromising standard. All we
need is your approved topic, the acceptable format of your university
and agreement on the general terms of the research. With this, we are
good to go.
Our major expertise for Masters Degree research is in general
fields of Social Science, Management Science, Public Health and
Information Science/ICT. For other fields, you may wish to contact us to
find out if we have an expert to deliver on it at the time.
Generally, your MSC Proposal will require the following outlines especially for foreign universities;
1.0 Working Title
3.0 Research Questions
4.0 Research Rationale
5.0 Research Purpose
6.0 Literature Review; including Mapping Relevant Literature
7.0 The Role of Theory
8.0 Methodology and Method
10.0 Provisional Work Schedule (Gantt Chart)
For most Nigerian and African Universities, the standard is slightly different. In most cases, your outline will be;
1.0 Introduction/Background to the Study
1.1 Statement of Problem
1.2 Research Objectives
1.3 Research Questions
1.4 Hypothesis (if any)
2.0 Literature Review
3.0 Research Methodology
To deliver an acceptable and “approvable” thesis, you need to align
with the format of your institution and clearly demonstrate the roadmap
of the research. For us, we approach each proposal from a bird eye
view; we draw on our experience on complete thesis writing to doing a
good proposal because, doing a proposal that is not realistic may only
complicate matters for you during the research writing; you would not
like to start all over again so whatsoever is worth doing is worth doing
Our work is standard and so our pricing is not cheap. We do not
want to serve clients who want the best quality at the cheapest and
ridiculous cost but our prices are rated reasonable for clients who
value quality, standard and diligence.
Find out how we can collaborate to deliver on your proposal. Contact us via Whatsapp: +234-706-818-0074 or connect via our official facebook page: facebook.com/oliveserah.
It would be a privilege to work as your research assistant.
If you are currently writing your post-graduate research thesis (MSC,
MBA, etc.), you may have come across situations where your Project
Supervisor noted that your literature review is too descriptive, too
story like, not critical and not balanced among other lexicons.
For most students, the next thing is to jump at the conclusion that
the Supervisor is wicked or inhumane but that’s not the point. You can
have a well-cited and referenced literature without it being critical.
In other-words, you may just be justifying a particular line of argument
while in essence, academic writings are meant to be critical, balanced
A critical review requires you to evaluate an academic text e.g. an
article, report, essay or book. You are asked to make judgements,
positive or negative, about the text using various criteria. The
information and knowledge in the text needs to be evaluated, and the
criteria that should be used can vary depending on your discipline. This
means that management, sociology, information technology, or literature
may use different criteria. All critical reviews, however, involve two
main tasks: summary and evaluation.
Lets not bug you with too many stories. In a balanced or critical
review, you are basically bringing out the weakness, bias and limitation
of previously known facts as well as the positive angle to achieve a
balance. So if in the African context, a Writer is stating that, “Obi is
a boy”, then to balance up, you can either note that, “though Obi could
sometimes be an elderly man” or bring up other findings which shows
that “Obi is a lady”.
At Oliveserah Research, we handle broad spectrum of research writing with core competence in Social Science and Management Science Thesis. Depending on the scope and nature of the research, we also have competence in IT related research, Public Health and more.