Applying for “The Nigerian Economic Summit Group (NESG) NES #25 Startups Pitching Event 2019 for early-stage startups in Nigeria

There is an open window for enterpreneurs to explore through the Nigerian Economic Summit Group pitching event in the run up to the program in October, 2019.

The procedure for application is simple and who knows, you could get the big boost that might just transform your business.

Before you apply, there are a list of documents required for you to upload. Key among them is the 3 PAGED BUSINESS PLAN. Note that we are talking of a business plan, not a business profile, company introduction or marketing document. It wont be surprising to see that people will send all manner of documents in the name of a three paged business plan.

To do your 3-paged business plan, you basically need an: Executive Summary; Company Information (overview and team); Product and Services (Product/Services and Competitors); The Market (Market Overview and Needs); Strategy and Implementation (Marketing Plan, Milestone, Funding, partnerships); Financial Plan (Revenue Forecast, Budget, etc.).

You may also use another style for your 3 paged business plan: Executive Summary (what structure, financial needs, industry trends); Company Description (services and differentiation); Strategy & Implementation (Market analysis, Strategy, sales forecast & product prices); Management Summary (equity partners, employees, salaries & resumes); and  Financial Plan (project Profit & Loss, financial risks/contingencies, cash flow, assets)

It takes great skill and professionalism to present the above information in a three paged document. Require professional support, then get your 3 paged business plan completed in less than 24 hours after order today. Whatsapp: +234-706-818-0074.

After your business plan is ready, you may proceed to apply here to input your details and upload other documents:

Doing a Marketing Plan for your organization

Most marketers market without a plan and for those who dare to plan, their plan is shallow and based on achieving some short term goals only. So, you might be reading this article because you want to improve on the marketing plan of your organization, learn how to create a marketing plan, get professional support or enhance your research work.

What then is a marketing plan? Simply put, it is a set of marketing activities that are designed to achieve broad organizational goals. Such broad goals form the basis for quarterly and monthly milestones as the case may be. Lets cut the stories, how can you create a marketing plan;

1. Understand the Business Plan: smart organizations create a business plan every year and in a business plan, there are financial projections in terms of how much revenue and profit the business intends to generate for the given financial year. What works for us at Oliveserah is starting with the projected revenue for that year.

2. Clarify and Define your Objectives: After looking at the revenue projections, then its time to carve your marketing goals for that financial year which will include goals for reaching the revenue target, positioning the brand to achieve such target and improving brand reputation among others.

3. Re-evaluate the market: the financial projection would have been based on the assumptions and research of a business plan developer but that does not say it all. You need your own research to find out what the market indicators are for the given financial year. So, you might want to look at your PESTLE outcome, Porter 5 Forces and SWOT of your brand among others. This may assist you in improving your objectives as in No.2 above

4. Highlight Strategies (Marketing Brainstorming): guided by your objectives and the market realities, now think of the strategies you need to put in place and activities to conduct in other to achieve the brand objectives i.e. organize promo in XYZ state which has a potential market of 500,000 consumers, implement referral marketing in the corporate segment, etc. Just take time to pencil down as many as you can think of with the help of your team.

5. Convert Strategies into Plans (Strategy2Plan): After reflecting and critically assessing the strategies, then it is time to put pen to paper by determining which strategies to implement in Month 1, Month 2, and Month 12. You can also determine macro-scale strategies to implement on a quarterly basis or twice a year. The strategies organized into monthly, quarterly and annual activities with SMART milestones is a crucial part of your marketing plan.

6. Determine other Support Systems: with the timeline aspect concluded, you can now think of other support systems such as what will it cost to implement the strategy as segmented? How many team members are required? What special training is required? What incentives should be put in place? What Standard Operating Protocol (SOP) needs to be developed? Which media channels will be utilized and what are the cost implications? Will consultancy support be required?

7. Develop your Marketing Plan document: All these will be organized into your Marketing Plan document which will have to be approved by the Management of your organization. Approval activates the plan and it serves as a benchmark for implementing, reviewing, reporting and evaluating the outcome of marketing activities.

How can we help?

Over the last 9 years, Oliveserah Business and Academic Concepts has been supporting local and international businesses and brands in developing Marketing Plans for their operations. We also provide growth business plans on a financial year basis to stimulate the efficient operations of your organization. Chat with our Consultant on Whatsapp: +234-706-818-0074

MSC Research Proposal Writing, Roehampton, Northampton and others

Does this exactly fit your description?

  • I am unable to focus on my research proposal or project because I have to study and work at the same time!
  • I travel alot and the nature of my job is so time consuming that I cannot effectively concentrate on this research project and its demand!
  • Actually, I can write the project but due to recent events, I do not think I can meet up with the short timelines!

If any of the above is true, you are related to the hundreds of clients we have served over the years, enabling them to meet up with their research project demand.

Through our team of experienced writers, we can deliver your research project in record time without compromising standard. All we need is your approved topic, the acceptable format of your university and agreement on the general terms of the research. With this, we are good to go.

Our major expertise for Masters Degree research is in general fields of Social Science, Management Science, Public Health and Information Science/ICT. For other fields, you may wish to contact us to find out if we have an expert to deliver on it at the time.

Generally, your MSC Proposal will require the following outlines especially for foreign universities;

1.0   Working Title

2.0   Abstract

3.0   Research Questions

4.0   Research Rationale

5.0   Research Purpose

6.0   Literature Review; including Mapping Relevant Literature

7.0   The Role of Theory

8.0   Methodology and Method

9.0   Discussion

10.0  Provisional Work Schedule (Gantt Chart)


For most Nigerian and African Universities, the standard is slightly different. In most cases, your outline will be;

1.0   Introduction/Background to the Study

1.1   Statement of Problem

1.2   Research Objectives

1.3   Research Questions

1.4   Hypothesis (if any)

2.0   Literature Review

3.0   Research Methodology

4.0   Conclusion


To deliver an acceptable and “approvable” thesis, you need to align with the format of your institution and clearly demonstrate the roadmap of the research. For us, we approach each proposal from a bird eye view; we draw on our experience on complete thesis writing to doing a good proposal because, doing a proposal that is not realistic may only complicate matters for you during the research writing; you would not like to start all over again so whatsoever is worth doing is worth doing well!

Our work is standard and so our pricing is not cheap. We do not want to serve clients who want the best quality at the cheapest and ridiculous cost but our prices are rated reasonable for clients who value quality, standard and diligence.

Find out how we can collaborate to deliver on your proposal. Contact us via Whatsapp: +234-706-818-0074 or connect via our official facebook page:

It would be a privilege to work as your research assistant.

Research Writing Support: How to write critically for critical reviews and evaluation

If you are currently writing your post-graduate research thesis (MSC, MBA, etc.), you may have come across situations where your Project Supervisor noted that your literature review is too descriptive, too story like, not critical and not balanced among other lexicons.

For most students, the next thing is to jump at the conclusion that the Supervisor is wicked or inhumane but that’s not the point. You can have a well-cited and referenced literature without it being critical. In other-words, you may just be justifying a particular line of argument while in essence, academic writings are meant to be critical, balanced and objective.

So what then is critical writing? Here’s an extract from Monaesh website:

A critical review requires you to evaluate an academic text e.g. an article, report, essay or book.  You are asked to make judgements, positive or negative, about the text using various criteria. The information and knowledge in the text needs to be evaluated, and the criteria that should be used can vary depending on your discipline. This means that management, sociology, information technology, or literature may use different criteria. All critical reviews, however, involve two main tasks: summary and evaluation.

Lets not bug you with too many stories. In a balanced or critical review, you are basically bringing out the weakness, bias and limitation of previously known facts as well as the positive angle to achieve a balance. So if in the African context, a Writer is stating that, “Obi is a boy”, then to balance up, you can either note that, “though Obi could sometimes be an elderly man” or bring up other findings which shows that “Obi is a lady”.

At Oliveserah Research, we handle broad spectrum of research writing with core competence in Social Science and Management Science Thesis. Depending on the scope and nature of the research, we also have competence in IT related research, Public Health and more.

Connect with us on Whatsapp: +234-706-818-0074.